Freshsales Suite helps unite sales and marketing around the customer with an all-in-one CRM. It helps you to know customer intent to help sales convert faster with a 360° view.
| Factor | ICP 1 | ICP 2 |
|---|---|---|
| Title | Justin Levitz | Growth Manager |
| Age range | 30 to 45 | 20 to 35 |
| Education level | Minimum bachelor’s and Max Master’s Degree | Bachelor’s Degree |
| On what marketing channels have you reached before? (Only the ones that worked) | Content marketing & Email list | Social media marketing (Facebook) |
| Key responsibilities for their role? | Manage Growth activity for SaaS business | Recruiting clients for a new business focused on identifying the main pain points. Maintaining the relationship with the client |
| What role do they play in the decision-making process? | Ultimate purchase decision-maker | He can connect us to the ultimate purchase decision-maker |
| How technically sophisticated are they? | Well Known | Well Known |
| Are they more driven by a desire to be innovative or to reduce risk? | Making decisions based purely on logic. | |
| Doubting the authenticity of an advertisement or sales pitch. | ||
| Valuing accuracy above most things. They are less likely to innovate & look for reducing risks. | He gets energized by experiencing new things, public speaking & thinking on his feet. He focuses on the big picture and he is open to taking risks. | |
| What specific vertical do they operate in? (e.g. Patient Management System for Health Systems) | Business Development and strategic leadership for software services | Software Product Sales |
| What is their annual revenue? (e.g. +$10mm) | $ 100000 | $50000 |
| How many employees do they have? (e.g. 150 employees or more) | 100 to 300 | 500 to 1000 |
| Where are these companies located? (e.g. located in tier 1 cities or 2/3) | Tier 1 & Tier 2 | Tier 1 |
| What are their goals for the next three months? | Setup scalable process for growth and sales activities | Get organized & improve productivity for sales pipeline management with improved lead nurture |
| How are they trying to solve the problem today? | Team communication across multiple channels (Slack, teams, email) | Using multiple channels like email, phone, chat, etc. Keeping records in excel sheets. |
| What are they typically interested in? | ||
| Which brands, what are the app on their mobile home screen, what do they like on social | Interested in balanced living. Have apps like Facebook, Twitter, Calm, Product hunt. | They use brands like Apple, have apps like Facebook, Instagram, Netflix, Tinder on mobile. Likes racing games, sports, horror movies. |
| Type | ICP 1 | ICP 2 |
|---|---|---|
| Functional goals (organize mine/team’s tasks) | Want to provide a unified experience to customers for each touchpoint like marketing, sales, support, etc. | |
| Want to set up standard processes and bring 360 degrees understanding of user interactions to each team member for better decision making | ||
| Social goals (impress my boss/friends) | Bring hassle-free multichannel management on a single platform to drive efficiencies and in turn impress the higher management |
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