What is the core value prop of your product?
Freshsales suite helps unite sales and marketing around the customer with an all-in-one CRM. This results in knowing customer intent to help sales convert faster with a 360° view. It does this with the following functionalities in the application:
❤️ Nurture relationships and grow revenue with a single customer view
Deliver seamless engagement across channels with a 360° view of the customer. Unify sales and marketing teams to deliver customer delight.
🤝 Close deals faster by sending the right message at the right time
Sales and marketing can work together to deliver personalized customer experiences. Understand customer intent and send the right message to close deals faster.
📉 Reduce IT complexity & cost with a comprehensive solution
Keep teams happy with a single, all-in-one solution that is affordable, easy to implement, and easier to use. Increase adoption, reduce costs, and boost morale.
How do users currently experience that core value prop repeatedly?
User experience above core value prop repeatedly because of following
Attract the best leads. Generate 10X more opportunities.
Attract visitors, convert them into leads, run campaigns, and turn your website into a lead generation machine.
Deliver personalized experiences at scale. Improve lead engagement.
Build tailored campaigns and optimize them with real-time data for better engagement.
Get a 360° view of a customer. Capture all customer interactions in one place.
Drive deals to closure, faster. Improve sales conversions by 50%.
Freddy AI helps you focus on the right deals that will drive revenue. Get insights across the funnel from lead to revenue with multi-touch attribution.
Develop nurture campaigns that delight customers. Increase repeat purchases by over 50%.
Nurture leads along the funnel with targeted campaigns, support customers with educational content, and build deeper relationships.
What is the natural frequency of your core product?
What is the best engagement framework for your product?
Mention the action(s) that make someone an active user of your product
User needs to perform the following actions to become an active user for my product
Mention the natural frequency of your product
The natural frequency of my product is Daily as sales and marketing people would be using it for their daily work activities.
Have a detailed segmentation for your active users. For each of your segment have a detailed definition of that segment.
ICP/Persona-based
Factor | ICP 1 | ICP 2 |
---|---|---|
Title | Justin Levitz | Growth Manager |
Age range | 30 to 45 | 20 to 35 |
Key responsibilities for their role? | Manage Growth activity for SaaS business | Recruiting clients for a new business focused on identifying the main pain points. Maintaining the relationship with the client |
What specific vertical do they operate in? (e.g. Patient Management System for Health Systems) | Business Development and strategic leadership for software services | Software Product Sales |
What are their goals? | Setup scalable process for growth and sales activities | Get organized & improve productivity for sales pipeline management with improved lead nurture |
What features they value more? | Deals Management, Segments & Journeys, Analytics | Sales conversations with all communication channels, Marketing automation, Landing pages |
What’s their natural frequency? | 1-2 times a week | 5-6 times a week |
What they are interested in (productivity or revenue impact)? | Productivity as well as revenue impact | Productivity impact |